We operate in an increasingly globalised world where borders are gradually being blurred. Internationally-focussed strategies are no longer the exception but the norm for successful businesses. To a greater or lesser extent, we all establish international relations in our businesses; suppliers, customers or collaborators from another country either on a regular or occasional basis are common in most sectors. Just as common is the need to communicate in a different language. The quality of such communication has a direct impact on the image we present of our business and our own professional capabilities.

Oftentimes, the lack of clarity and fluidity in communication becomes the main obstacle to the development of relationships between parties. Ultimately, imperfect communication can greatly hinder  the achievement of our objectives.

Language is not the only barrier to effective communication. Awareness of social customs, cultural, religious and protocolary aspects in the context of business is key to minimise uncertainty and maximise the chances for successful communication—the keystone of any good business agreement.  business. For example, did you know that in Bulgaria a nod means ‘NO’?

It is time to break down language and cultural barriers. Let’s explore the world market; with the right professional support and advise, there are no borders. Don’t let opportunities go by due to a lack of confidence in your language skills; we are here to help your business and your confidence grow.